How To Write Content On A Website – Effective Content

As my late father used to say, “It’s Not Rocket Science…” I never really put that to the test until I started to write my own unique content for my blog.

It’s funny though, he was absolutely right. Writing content for a website blog comes easy once you start it. The first challenge is to start writing, the rest comes as you go. How to write content on a website and writing effective content work hand in hand and if you utilize tools that are available to you then writing anything about anything can be an easy task.

How To Write Content For Your Website

The first thing you need to do is decide what topic you want to write about. Once you have decided on a topic for your particular post or page then do some research to find some great keywords to build your article around.

Now what I do once I have a topic in mind I utilize one of the best programs I have seen that is available to me as a member in the Wealthy Affiliate University, Jaaxy. This program is amazing for researching keywords and finding variations to utilize in your articles and comes free with your membership in Wealthy Affiliate.

Take this search for example: I look up “finding keywords” in Jaaxy and here is what comes up.

Jaaxy Keyword Search Tool
Jaaxy Keword Search Tool

Now this may not make a lot of sense to some people but essentially you lower QSR rated key phrases that make sense to put in work in to your post. If you look at some of the phrase variations for “finding keywords” then you would want to find the ones with 100 QSR and lower. The higher the number, the more the search engines are finding website links associated with that keyword phrase, and the less the chances are that your site will ever be found easily. If you stick below 100 to start your website will more than likely show up on the first page and the better chance people will click on your link.

As you can see, there are plenty of other good phrases that you can use and you can look up more variations of those keywords as well. Each time you make a list of keywords, you can click the box next to the phrase and save them in a list folder that you can use later.

I will usually make a list of about 10-15 different variations that make sense to me and create a list relevant to the topic which I am going to discuss in the article I am about to write.

Utilize Your Keyword List For Your Content

Here is a little trick I use which I find extremely helpful in writing my content using some of the keywords I just looked up.

First, go to Jaaxy and save your list you just made as a text file on your computer. You can save the file as just the keywords or all of the information associated with each keyword. It helps me to save it with the numbers so I don’t have to remember which one is better for rankings.

Next, I take that keyword text file, copy the entire contents of the text file, and paste it in the bottom of my newly created keyword template post from the site content editor program. The site content editor program is another free service you can utilize in your Wealthy Affiliate membership which in itself is worth the cost of membership. This is a powerful tool to create, edit, and most importantly, check spelling and grammar. I have never been the best at spelling and even if I think I have caught everything, it always finds something I did wrong. I honestly don’t write a single post now unless it goes through this program. I think it is one of the most valuable tools you can ever use when it comes to writing anything to post on the web.

Site Content Editor
Site Content Editor

Just Start Writing

Figuring out how to create on a website now doesn’t have to be hard. Just start writing from your heart. Write about things you know and have learned on that particular subject you have chosen for the article. Start with an introduction about yourself and flow in to some of the keyword phrases you have listed at the bottom of the page.

As I write my paragraphs I keep scrolling down to my list to see what phrase I can use at the time. If I find a phrase such as ‘how to create content for website’, I will figure a way to blend it in as I am typing and when I do use a specific phrase I have picked out of the list I will underline it in the list to show that I have already used it. Don’t delete your list at the bottom of the page until you are completely finished writing your article.

Just Start WritingIt Doesn’t Have To Be Difficult

It doesn’t have to be a challenge for you to write good content for an article or web page. As you start writing ideas will float through your head and you will come up with some great material. Some people will pay 100’s of dollars for SEO content writing services or hire content writing services to build their pages for them when in fact you have all the FREE tools at your disposal any time you like.

All it takes is your imagination. Start writing naturally and as you would speak to someone normally. Don’t even worry about proper grammar or spelling, you can always check that before you commit to post using the Site Content Editor. Don’t worry about adding pictures, how it’s all going to look to others, or anything else. Write what you want to express then check it all over later and organize it how you want.

Finding Keywords Search List
Finding Keywords Search List

Just Do It

Writing content for websites does not have to be a challenge for you. Just write what you know and write from your heart. Speak in writing as you would talk normally. Do not try to be a scholar. Write something that is informative and people will want to read, and keep reading.

Just start writing. Once you start there is no stopping you.

And one of THE MOST important things I almost forgot to mention…. HAVE FUN WITH IT!!!


If you have any questions or comments please feel free to leave them below, contact me directly. or post in the new community forum.

Wayne Killins


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4 thoughts on “How To Write Content On A Website – Effective Content

  • April 19, 2018 at 4:19 pm

    Hi Wayne,
    What an elaborately done posting! And I identify with the way you say that “It’s not rocket science” (plus your fond memories of your dad). I used to think that website development, designing and programming was a thing an average guy like me could not do. Until Wealthy Affiliate proved me wrong. As much as I didn’t become a programmer, I’m very well able to do quality websites and, like you’ve really insisted, quality content.
    With Jaaxy, WA training and all tools at my disposal, it is so easy to come up with an authoritative website content-wise. Thanks so much for the encouragement,

    • April 19, 2018 at 6:07 pm

      You are very welcome  and thank you for the kind words.

      All the best to your success!

  • April 26, 2018 at 7:06 am

    Thank you Wayne for the brief information you provide.I do believe Wealthy Affiliate University is the number one University in the virtual world of online internet marketing.My question is that , my URL is,eventhough all my content are indexed even two of the four posts I yet made are ranked in yahoo and bing in the first page and first position,but still it is like a mystery for me as I am not quite sure what keywords to use for this domain.I would like you to mention some keywords regarding my domain, then I may use them in my upcoming posts,please.


    • April 26, 2018 at 9:54 am

      Keep in mind that every word you write is a potential keyword. Search engines crawl your entire post and everything you write can be searched and will be potential keywords. As you are a member of Wealthy Affiliate already you can utilize jaaxy to search other keywords that you want to implement in to your posts. You need to constantly be adding new posts to your sight and keep your content fresh. Write about what you want to and look for some keywords you can tie in related to that post. Add pictures, and look in to creating videos, you have picked wisely and your site has huge potential from what I can see. Just keep going as you are. Be patient and your rankings will keep improving.


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